Did Brazil Change Everything? | For Xbox/Activision...It's Complicated (VL722)

Key Points

• The Brazilian competition authority, CADE, approved the Microsoft and Activision Blizzard merger without restrictions, citing a lack of evidence that the merger would harm competition in the Brazilian market.
• CADE's analysis included considerations of market definitions, potential vertical integration concerns, and the specific impact on competition within Brazil, ultimately finding that even if Activision Blizzard titles became exclusive to Xbox, it would not substantially reduce competition.
• The approval by CADE, while thorough in its examination of the merger's potential effects on the Brazilian market, is not expected to directly influence the decisions of other major regulatory bodies like the FTC, EU, or UK.