Virtual Legality
Virtual Legality is a continuing series discussing the law, video games, software, and everything digital, hosted by Richard Hoeg, of the Hoeg Law Business Law Firm (Hoeg Law).
Virtual Legality #18 - Metroid Prime 4 vs Anthem: A Tale of Two Messages (Hoeg Law)
In this episode, Richard Hoeg dissects the legalities around Metroid Prime 4's development updates for Nintendo Switch and the launch at Nintendo E3 2017. He also discusses the controversies surrounding EA's Anthem pre-order page and the VIP Demo update from BioWare’s Head of Live Service, as well as EA Help Twitter.
Key Points
- Nintendo handled the announcement of Metroid Prime 4's development restart with transparency and empathy, avoiding excuses and maintaining a clear, straightforward message that respected their audience's expectations.
- BioWare's messaging on the Anthem VIP demo issues was less effective, mixing excuses with acknowledgments and failing to directly address the ongoing problems, which risked alienating their most dedicated fans.
- Crisis communication should be clear and sincere, and companies should avoid making excuses or deflecting blame to maintain trust with their audience, as demonstrated by the contrasting approaches of Nintendo and BioWare.
Chapters
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Transcript
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